Director of Sales and Marketing, USA
Tulsa, OK
Full Time
Outside Sales
Executive
Company Overview: Aquestia USA is a leading provider of fluid management solutions, such as hydraulic control valves and air release valves, serving diverse segments including Waterworks, Fueling, Fire Protection, Wastewater, Mining, and Industrial markets. With a strong commitment to innovation, quality, and customer service, Aquestia USA delivers advanced technologies that improve system efficiency, reliability, and sustainability for critical infrastructure and fluid control applications worldwide.
Position Overview: The Director of Sales and Marketing leads and executes the company-wide sales and marketing strategy across all business divisions. This role sets revenue and growth objectives, directs and develops sales teams and partners, aligns cross-functional resources, and ensures consistent messaging and customer experience to achieve company goals.
Key Responsibilities:
Qualifications:
Position Overview: The Director of Sales and Marketing leads and executes the company-wide sales and marketing strategy across all business divisions. This role sets revenue and growth objectives, directs and develops sales teams and partners, aligns cross-functional resources, and ensures consistent messaging and customer experience to achieve company goals.
Key Responsibilities:
- In all actions support Aquestia USA’s quality policies, ethics, safety policies, and core company values of Mastery, Advancement, Collaboration, and Efficiency.
- Own and drive the sales and marketing strategy across all divisions, translating company objectives into annual plans, priorities, and measurable targets.
- Set revenue, margin, and growth goals; establish KPIs and operating rhythms to ensure teams are aligned and consistently meet performance expectations.
- Lead, coach, and develop sales leadership and field teams; provide clear direction, accountability, and support to ensure goal attainment.
- Direct channel strategy, territory planning, and key account management; build executive relationships with strategic customers, influencers, and partners.
- Oversee pricing, quoting discipline, and deal reviews to improve win rates and profitability while maintaining customer satisfaction.
- Partner with Marketing to define positioning and go-to-market plans, develop campaigns and collateral, and ensure brand consistency across divisions and channels.
- Drive market intelligence (trends, competitive activity, VOC) and identify new products, segments, and geographic growth opportunities.
- Own forecasting, pipeline management, and CRM governance; prepare accurate forecasts and budgets and monitor results against targets.
- Coordinate cross-functional with Operations, Engineering, and Finance to ensure capacity, delivery, product support, and customer experience support growth objectives.
- Establish training and enablement programs for product knowledge, consultative selling, and industry trends to elevate team effectiveness.
- Prepare and present regular executive-level reports on performance, pipeline health, market dynamics, and strategic initiatives.
- All other duties as assigned.
Qualifications:
- Bachelor's degree in business, Marketing, Engineering, or a related field (MBA or master’s degree preferred).
- 10+ years of progressive experience in B2B sales (and 5+ years of people's leadership), preferably within the fluid control/valves industry (hydraulic control valves, air release valves, or closely related products).
- Demonstrated success building, leading, and developing high-performing sales teams and channel partners to achieve revenue, margin, and growth targets.
- Strong leadership, coaching, and change-management skills with the ability to set direction, drive accountability, and align teams to meet divisional and company goals.
- Ability to travel extensively (50–75%) and represent the company effectively with customers, partners, and industry stakeholders.
- Experience partnering with (or leading) Marketing to develop positioning, go-to-market plans, and demand-generation initiatives across multiple product lines or divisions.
- Strong strategic planning, budgeting, and financial acumen; ability to manage price/mix, margins, and resource allocation to support growth.
- Excellent communication and presentation skills, with the ability to influence at all levels, including executive leadership, and to deliver clear performance updates and recommendations.
- Proficiency with CRM and pipeline management (forecasting accuracy, opportunity discipline, reporting) and strong working knowledge of Microsoft Office Suite.
- Ability to remain in a stationary position for extended periods while working at a computer.
- Frequent use of hands and fingers for typing, handling documents, and operating office equipment.
- Ability to view a computer screen and read printed materials for prolonged periods.
- Ability to bend, stoop, reach, twist, and kneel.
- Ability to communicate clearly in person and via electronic devices.
- Light lifting of office supplies or equipment (typically up to 10–20 pounds).
- Ability to tolerate noise levels ranging from quiet to extremely loud.
- Required to wear Personal Protective Equipment when on the manufacturing floor.
- Ability to travel distances by car and plane.
- Health, dental, & vision insurance.
- Flex Benefit Plan – health and dependent care.
- HSA with monthly company contribution.
- Employer paid life insurance. Voluntary paid life insurance.
- Company-paid telehealth benefits.
- Company provided Employee Assistance Plan.
- Ancillary benefits offered include Critical Accident, Illness, Legal, Identify Protection, and Pet Insurance.
- 401(k) plan with company match. Fully vested after 31 days of employment.
- 16 PTO days in your first year.
- Eleven paid holidays annually, including employee birthday and hire date anniversary.
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